Victoria has cemented its place as Australia’s best tourist destination, with new data showing that 2018 was our tourism industry’s biggest year on record.
The Goldfields region was one of the strongest performers, welcoming 48,600 overnight visitors – an increase of 12.2% on the last year. The Murray also had a rise of 10.9%, with 60,900 visitors.
State Labor Member for Northern Victoria Mark Gepp welcomed the rise in visitor numbers, saying it showed the strength of the region’s tourism offerings.
Visitors to Victoria spent an unprecedented $8.5 billion in 2018, up 12.9 per cent on the previous year, driving economic growth and creating thousands of jobs.
Data from Tourism Research Australia shows Victoria welcomed 3 million international visitors who stayed a combined 72.9 million nights in the state.
Victoria’s tourism industry is growing at almost three times the national average and far surpassing Queensland at 3.7 per cent, and New South Wales at 2.4 per cent.
The increase in tourism spending was largely driven by visitors from across Asia, with expenditure by visitors from India, China, Indonesia and Taiwan showing strong growth.
These key growth figures indicate the increasing strength of tourism across Victoria, outpacing the rest of Australia as a tourism hotspot for visitors from around the world.
The figures also show Victoria is well on-track to reach our goal of growing the state’s visitor expenditure to $36.5 billion by 2025.
The visitor economy is currently worth more than $28 billion to the Victorian economy and contributes to over 215,000 jobs annually
Quotes attributable to Mark Gepp MP, State Labor Member for Northern Victoria
“Victoria is a truly world class destination for international visitors and this strong growth shows what a popular destination the Goldfields and the Murray regions are for travellers from across the globe.”
“Northern Victoria offers plenty for visitors to see and do, whether they’re interested in exploring our stunning natural attractions, our historical locations, or our food and wine regions.”
“With so much to see and do, it’s little wonder the figures released show how strong tourism is in Victoria.”